Revenue & go-to-market strategy
Focus your resources on the markets, customers, and opportunities where your technology can win.
- Market and account prioritization
- Positioning and customer value
- Pricing, packaging, and partner strategy
Revenue leadership for engineering-led companies
Technical strength.
Commercial growth.
You’ve built technology that matters. Build the commercial strategy, sales discipline, and customer relationships to bring it to market.
Explore how we helpBuilt for complex marketsAerospace & defenseEmbedded systemsTechnical softwareSafety-critical technology
01 / ExpertiseGreat technology needs
Great technology needs
a path to revenue.
Complex products. Demanding buyers. Long sales cycles. Ascent helps founders and leadership teams turn technical differentiation into a focused, repeatable commercial approach.
Fractional sales leadership
Bring experienced commercial leadership into the business as you build the team and operating rhythm for growth.
- Sales organization and role design
- Qualification and forecasting discipline
- Coaching, compensation, and accountability
Strategic deals & partnerships
Translate promising conversations into concrete next steps with customers, integrators, and ecosystem partners.
- Strategic account planning
- Pilot-to-production conversion
- Live deal and partner development support
PK.
PATRICK KAHNEYRevenue strategy.
Operating experience.
Hands-on execution.
02 / Your partner in growth
Experience from inside
the revenue organization.
Patrick Kahney brings more than 20 years of enterprise software sales experience, with a focus on aerospace, defense, and embedded technology.
His work spans strategic account expansion, new customer acquisition, acquisition integration, sales team design, and partner development. Ascent brings that operating perspective to engineering-led businesses ready to strengthen their commercial execution.
20+ yearsEnterprise software sales experience
Strategy + executionFrom commercial planning to live deals
03 / How we work
The right support.
At the right stage.
Start with the business challenge. Define the outcomes, scope, and working cadence around what your team needs to accomplish.
Commercial assessment
Evaluate your positioning, pipeline, sales process, and team structure. Identify the constraints on growth and build a prioritized action plan.
Focused growth engagement
Work through a defined commercial challenge: sharpen the go-to-market plan, develop a strategic account, improve pilot conversion, or activate a partner relationship.
Ongoing fractional leadership
Add experienced sales leadership on a recurring basis, with hands-on support for team development, pipeline reviews, forecasting, and priority opportunities.
Let’s build what comes next
Where is growth getting stuck?
Tell Patrick about your technology, your customers, and the commercial challenge you’re working through.